Expert Advice From an SEO Expert

How to write better Article Title and Author Bio for maximum exposure

February 4, 2009 | article marketing

Most of the time, You must have observed that in spite of getting great Google ranking your article is still not able to get enough hits or in spite of getting a lot of hits, viewers are not visiting your Author Bio links. Have you ever thought why it happens? This is something where Article Title and Author Bio come into picture.

An Article should have a good and eye catching title so that users should be tempted to check it, I have experienced sometimes, Users don’t even check better ranked site in google search and go for the sites which have lower ranking but eye catching titles. So the titles should be in a way, users should give our title priority on other titles of same topic.

Below is the example of Bad Titles: (I am taking the example of some of famous niches of Clickbank)

1. All About the Xbox 360 Red Light Messages (As Red light is the problem of Xbox so users looking to solve this problem will hardly check this article)

2. What Are the Xbox 360 Three Red Lights? (Red lights problem is well known among Xbox Gamers, the information they are looking for is actually, how to solve this problem so this title is also not so appealing.

3. Tips For Gold Farming a Mage in World of Warcraft (Though this title is good but could be more appealing by adding an adjective before the title or the no. like great tips, 5 tips, proven tips)
4. Wind Generated Power - The Answer to Save the Planet’s Precious Natural Resources (This is also an example of bad title, because people looking to build wind generated power are not interested in saving planet, or else only 1-2% would be interested to save planet, all that they want to save money while generating electricity for themselves.
I would suggest that when you write such kind of articles, always use how, what, benefit etc.. So that people should see their interest in that Article.
5. Relationship Depression (People are not looking for definition for this kind of niche, they are looking for solution of their problem, so the title could be “How to get over Relationship Depression”)

Example of Good Title:

1. How to Deal With the Xbox 360 One Red Light
2. PS3 Freezing - You Can Now Fix the Problem on Your Own
3. The Xbox 360 1 Red Light Problem - A Technical Issue That Has Now Solutions!
4. Find the Right Solutions to Relationship Depression
5. How to Get Rid of Eczema?

Now we come to Author Bio Section:

Always try to write such an author bio so that it should not look like a piece of Advertisement, It should look like a regular part of Article and users should feel half knowledged without going to the given link. Try to put up a question and write in a way so the answer of that question lies in the given link, but don’t always use this question answer technique for all the articles.

Here are Examples of Good Author Bio:

1. So, best way to fix Xbox 360 blinking red light problems is to do the job your own with the help of an easy step by step guide, which is easily available at Internet. No engineering, technical or any other major qualification required for doing the job and if you can follow the steps, you can fix your Xbox 360 blinking red problems within one and half hour.

2. Are you suffering with xyz disease ? You may be surprised to discover that there are simple yet very effective ways to get rid of xyz disease. I have shared my personal experience at the blog Disease Cure.

3. Why panic if you can fix the 2 red lights problem of Xbox 360 console from your home? Without any technical expertise you can fix 2 red lights problem and many other problems by resorting to our tips provided in a DIY guide

4. Once you go through the DIY (do it yourself) guide, you will not only know about how to build wind mill but will easily make one for you. Website Name is a wind mill do it yourself guide that explains you building you own wind mill.

Examples of Bad Author Bio:

1. If you are looking for a good guide then please do visit Website Name to understand more details about the various Tips available. You will be presented with support through emails and other means to help you find the right techniques to do your best in this arena. (This is good author bio but looks like an advertisement, overly promotion)

2. Are you looking for help in Problem Name then one such kit which is reliable is available and for further details you can visit Website Name which will surely make things easy for you. At a very low price, you will be able to receive immediate success with your proceedings in this matter. (Don’t talk about the pricing, let sales letter do this thing)

3. You can find detailed information on football systems by visiting Website Name. You can also find several useful articles on football betting on the website. (This is common author bio, which is used by many authors, Avoid writing such bios)

4. Learn more about relationships, how to save them and why men and women leave by Website Name revolutionary get your ex back formula. (Stick to the one problem solving capability only, don’t generalize it. Always talk about the topic which you discussed in the article)

I hope the above tips will help you to write better Title and author bio. I wish you all the best for your upcoming articles.